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~isPartOf:"Services marketing quarterly"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
131
Konsumentenverhalten
131
Dienstleistungsqualität
65
Service quality
65
Customer satisfaction
58
Kundenzufriedenheit
58
Relationship marketing
51
USA
18
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Customer service
13
Emotion
13
Kundenservice
13
Dienstleistung
10
Services
10
customer satisfaction
10
loyalty
10
Confidence
9
Dienstleistungsmarketing
9
Dienstleistungssektor
9
Einzelhandel
9
Retail trade
9
Service industry
9
Services marketing
9
Vertrauen
9
Viral marketing
9
Virales Marketing
9
Customer integration
8
Kundenintegration
8
customer loyalty
8
satisfaction
8
service quality
8
Beschwerdemanagement
7
Complaint management
7
Advertising
6
Brand
6
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Article
66
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66
Aufsatz in Zeitschrift
66
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English
66
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Choi, Beom Joon
2
Gulas, Charles S.
2
Leisen Pollack, Birgit
2
Mattila, Anna S.
2
Moser, H. R.
2
Quach, Sara
2
Shin, Hyunju
2
Tesfom, Goitom
2
Thaichon, Park
2
Tran, Trang P.
2
Adomaviciute-Sakalauske, Karina
1
Aggarwal, Praveen
1
Amaad, Hafiz
1
Anselmsson, Johan
1
Banerjee, Shubhomoy
1
Bansal, Ishita
1
Basu, Amiya K.
1
Bavalur, Amulya Sai
1
Beewah Ooi
1
Birch, Nancy J.
1
Black, Gregory S.
1
Blasco-López, Ma Francisca
1
Bosma, Maarten
1
Campos, Pimenta, Marco Tulio
1
Capella, Michael L.
1
Carter, Leanne
1
Casidy, Riza
1
Castellanos Verdugo, Mario
1
Celuch, Kevin
1
Chamorro, Antonio
1
Chowdhury, Fairuz
1
Clouse, Shawn F.
1
Coleman, Joseph W.
1
Crutchfield, Tammy Neal
1
Culver, Jeffrey N.
1
D'Alessandro, Steven
1
Das, Manish
1
Daughtrey, Clayton L.
1
Dean, Dwane H.
1
Dessart, Laurence
1
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Services marketing quarterly
Journal of retailing and consumer services
522
Journal of business research : JBR
416
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
The journal of product & brand management
111
Journal of the Academy of Marketing Science
102
The journal of brand management : an international journal
91
Journal of hospitality marketing & management
89
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
82
International journal of contemporary hospitality management
79
Cogent business & management
76
International journal of retail & distribution management
75
Journal of retailing
73
International journal of consumer studies
69
Journal of fashion marketing and management
69
Journal of marketing
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
The international review of retail, distribution and consumer research
64
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
NBER working paper series
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Tourism management : research, policies, practice
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
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ECONIS (ZBW)
66
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
3
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
4
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
5
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
6
Navigating on mobile shopping applications : examining the interplay among online customer experience, customer brand relationships and customer citizenship behavior
Bansal, Ishita
;
Thakur, Anand
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 256-295
Persistent link: https://www.econbiz.de/10015049444
Saved in:
7
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
8
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
9
The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque
;
Banerjee, Shubhomoy
;
Singh, Baljeet
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
Saved in:
10
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
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