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~isPartOf:"Services marketing quarterly"
~subject:"Professional sports"
~subject:"Sport organization"
~subject:"Strategic marketing planning process"
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Professional sports
Sport organization
Strategic marketing planning process
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4
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4
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Dalakas, Vassilis
2
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Dave, Dinesh S.
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Dotson, Michael J.
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Jensen, Ricard W.
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Kapnisi, Dimitra
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Services marketing quarterly
International journal of sport management and marketing : IJSMM
92
Journal of sport management : the official journal of the North American Society of Sport Management
85
International journal of sports marketing & sponsorship
77
Sport marketing quarterly : preferred journal of the Sport Marketing Association
73
Sport management review
71
European Sport management quarterly : ESMQ
69
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
15
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
Journal of strategic marketing
10
Routledge international handbooks
8
European journal of operational research : EJOR
7
The journal of brand management : an international journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
European journal of international management : EJIM
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
6
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1
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
2
An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
3
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
4
Wanted : contagious gameday staff : testing the effect of smiling on fan responses
Larson, Brian V.
;
Jensen, Ricard W.
;
Wang, Yawei
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 71-79
Persistent link: https://www.econbiz.de/10011486819
Saved in:
5
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
6
Millennials' perceptions of spectator sports
Dotson, Michael J.
;
Clark, J. Dana
;
Suber, Michelle B.
; …
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10009778523
Saved in:
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