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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
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Search: subject_exact:"Product-line extension"
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Brand extension
10
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10
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4
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3
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Walsh, Patrick
4
Ross, Stephen D.
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Athaide, Gerard A.
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Bouten, Lisanne M.
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Chalip, Laurence Hilmond
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Business horizons
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ECONIS (ZBW)
10
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1
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lee, Yih Hwai
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
Saved in:
3
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
4
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
5
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
6
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
7
Development of a brand extension decision-making model for professional sport teams
Walsh, Patrick
;
Lee, Seungbum
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009710125
Saved in:
8
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
9
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
10
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
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