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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Konsumentenverhalten
Sport event
76
Sportveranstaltung
76
Sportmarketing
50
Sports marketing
50
Consumer behaviour
40
Professional sports
34
Profisport
34
Sport
26
Sports
26
USA
23
United States
23
Football
16
Fußball
16
Social Web
16
Social web
16
Sponsoring
13
Sponsorship
13
Brand management
11
Markenführung
11
Sport organization
11
Sportorganisation
11
Motivation
10
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Ball game
8
Ballsport
8
Advertising effects
7
Werbewirkung
7
Media usage
6
Mediennutzung
6
Athletes
5
Beziehungsmarketing
5
Higher education institution
5
Hochschule
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
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Undetermined
19
Type of publication
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Article
40
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Bibliografie enthalten
Article in journal
40
Language
All
English
40
Author
All
Shapiro, Stephen L.
4
Baker, Bradley J.
2
Chan-Olmsted, Sylvia M.
2
Drayer, Joris
2
Dwyer, Brendan
2
Funk, Daniel C.
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Larkin, Ben
2
Lee, Joon Sung
2
Pedersen, Paul M.
2
Popp, Nels
2
Rocha, Claudio
2
Simmons, Jason M.
2
Walker, Matthew
2
Wang, Jerred Junqi
2
Zhang, James J.
2
Armstrong, Ketra L.
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Beasley, Fred
1
Beaton, Anthony A.
1
Bennett, Gregg
1
Bernthal, Matthew J.
1
Boyle, Brett
1
Bradish, Cheri L.
1
Braunstein-Minkove, Jessica R.
1
Brownlee, Eric
1
Buning, Richard J.
1
Byon, Kevin K.
1
Chen, Chen-Yueh
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Wanyong
1
Chua, Hui Mei
1
Cianfrone, Beth A.
1
Cobbs, Joe
1
Doyle, Jason P.
1
Filo, Kevin
1
Fink, Janet S.
1
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
74
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Journal of travel and tourism marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Electronic commerce research
50
International journal of advertising : the review of marketing communications
50
International journal of business information systems : IJBIS
48
Cogent business & management
46
The journal of brand management : an international journal
46
Journal of management information systems : JMIS
45
Information systems research : ISR
44
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Asia Pacific journal of marketing and logistics
41
Journal of hospitality marketing & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
Marketing intelligence & planning
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Journal of marketing
35
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ECONIS (ZBW)
40
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1
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10
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40
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date (oldest first)
1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
The dual roles of trust and risk in sport consumer decision-making in social commerce : an information adoption model
Chiu, Weisheng
;
Cho, Heetae
;
Chua, Hui Mei
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 267-283
Persistent link: https://www.econbiz.de/10014475744
Saved in:
3
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
4
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
5
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
6
Host country brand image and political consumerism : the case of Russia 2018 FIFA
World
Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
7
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
8
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
9
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
10
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
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