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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sportmarketing
148
Sports marketing
148
Professional sports
121
Profisport
121
Consumer behaviour
113
Konsumentenverhalten
113
USA
83
United States
83
Sport
78
Sports
78
Sport event
76
Sportveranstaltung
76
Football
50
Fußball
50
Sport organization
44
Sportorganisation
44
Brand image
38
Markenimage
38
Brand management
37
Markenführung
37
Sponsoring
37
Sponsorship
37
Athletes
31
Ball game
31
Ballsport
31
Sportler
31
Advertising effects
23
Werbewirkung
23
Arbeitsgruppe
22
Team
22
Higher education institution
17
Hochschule
17
team identification
14
Corporate Social Responsibility
12
Corporate social responsibility
12
Motivation
12
Personality psychology
12
Persönlichkeitspsychologie
12
Preismanagement
12
Pricing strategy
12
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Drayer, Joris
13
Shapiro, Stephen L.
12
Dwyer, Brendan
10
Ko, Yong Jae
9
Ballouli, Khalid
8
Greenwell, T. Christopher
8
Heere, Bob
8
Lee, Joon Sung
8
Bennett, Gregg
7
McKelvey, Steve
6
Popp, Nels
6
Simmons, Jason M.
6
Walker, Matthew
6
Walsh, Patrick
6
Bernthal, Matthew J.
5
Byon, Kevin K.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Cobbs, Joe
4
Fink, Janet S.
4
Gordon, Brian S.
4
Grady, John
4
Greenhalgh, Greg
4
Kent, Aubrey
4
Kim, Yongjae
4
Kunkel, Thilo
4
Kwak, Dae Hee
4
Lim, Choong Hoon
4
Lough, Nancy L.
4
Naraine, Michael L.
4
Pedersen, Paul M.
4
Ross, Stephen D.
4
Ruihley, Brody J.
4
Aiken, K. Damon
3
Biscaia, Rui
3
DeSchriver, Timothy D.
3
Dees, Windy
3
Delia, Elizabeth B.
3
Eddy, Terry
3
Ferreira, Mauricio
3
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
680
Journal of sport management : the official journal of the North American Society of Sport Management
507
European Sport management quarterly : ESMQ
447
Sport management review
443
International journal of sport management and marketing : IJSMM
402
International journal of sport finance
264
International journal of sports marketing & sponsorship
207
IASE Conference Papers
204
Applied economics
184
Discussion paper series / IZA
113
Journal of Sports Economics
102
SpringerLink / Bücher
102
Applied economics letters
101
Journal of business research : JBR
98
Tourism management : research, policies, practice
90
Working Papers / International Association of Sport Economists - IASE
87
Sport, Business and Management : an international journal ; SBM
77
NBER working paper series
71
European journal of operational research : EJOR
67
IZA Discussion Paper
65
Working paper / National Bureau of Economic Research, Inc.
65
Economic inquiry : journal of the Western Economic Association International
59
Southern economic journal
53
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
52
Working Papers / Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
52
NBER Working Paper
51
Springer eBook Collection
49
The journal of gambling business and economics
47
Atlantic economic journal : AEJ
44
Contemporary economic policy : a journal of Western Economic Association International
44
IZA Discussion Papers
43
International journal of forecasting
43
Journal of advertising research
41
Journal of economic behavior & organization : JEBO
41
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
41
Research
41
Scottish journal of political economy : the journal of the Scottish Economic Society
41
Discussion paper / Centre for Economic Policy Research
39
International Journal of Sport Finance
39
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ECONIS (ZBW)
269
Showing
1
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10
of
269
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date (oldest first)
1
Which fantasy
sports
players will bet on
sports
? : a trait-based predictive model of fantasy sport players engaging in
sports
betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
2
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
3
Aggressive motives and fan passion across different types of
sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
4
New day, new game : examining consumer needs in daily fantasy
sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
5
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
6
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
7
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
8
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
9
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
10
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
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