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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Consumer motivation
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Kaufmotiv
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Professional sports
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United States
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Springer eBook Collection
5
The international review of retail, distribution and consumer research
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
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Customer Experience : Forum Dienstleistungsmanagement
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ERIM report series research in management
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Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing in the fast changing world
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ECONIS (ZBW)
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1
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
2
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
3
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
4
Impulsive purchasing behavior for professional sports team-licensed merchandise-from the perspective of group effects
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Chang, Wen-mei
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10010257038
Saved in:
5
An analysis of the motivators of Seattle Sounders FC season ticket holders : a case study
Uhlman, Blaine T.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009710124
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