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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sport event
77
Sportveranstaltung
77
Sportmarketing
46
Sports marketing
46
Consumer behaviour
34
Konsumentenverhalten
34
Professional sports
31
Profisport
31
Sport
23
Sports
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United States
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Football
16
Fußball
16
Sponsoring
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Sponsorship
13
Motivation
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Sport organization
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Sportorganisation
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Advertising effects
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Ball game
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Ballsport
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Brand image
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Markenimage
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Basketball
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77
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77
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77
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Popp, Nels
5
Shapiro, Stephen L.
4
Simmons, Jason M.
4
Lee, Joon Sung
3
Rocha, Claudio
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Brownlee, Eric
2
Byon, Kevin K.
2
Chan-Olmsted, Sylvia M.
2
Dodds, Mark A.
2
Drayer, Joris
2
Dwyer, Brendan
2
Funk, Daniel C.
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Jensen, Jonathan A.
2
Kang, Joon Ho
2
Kim, Jeeyoon
2
Kim, Yongjae
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Kim, Yu Kyoum
2
Larkin, Ben
2
Lee, Minkyo
2
Lee, Sanghak
2
Li, Bo
2
Lim, Choong Hoon
2
McEvoy, Chad D.
2
McKelvey, Steve
2
Mondello, Michael
2
Pedersen, Paul M.
2
Snyder, Kevin
2
Trail, Galen T.
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Anderson, Dean F.
1
Armstrong, Ketra L.
1
Baker, Bradley J.
1
Batista, Paul J.
1
Beasley, Fred
1
Beaton, Anthony A.
1
Bennett, Gregg
1
Bernthal, Matthew J.
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
120
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Hamburg Contemporary Economic Discussions
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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ECONIS (ZBW)
77
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1
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
7
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
8
Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
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