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~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of brand management : an international journal"
~person:"Balmer, John M. T."
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Brand management
13
Markenführung
13
Brand architecture
10
Markenarchitektur
10
Corporate culture
6
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6
Firmenimage
6
Unternehmenskultur
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Balmer, John M. T.
Powell, Shaun M.
10
Burmann, Christoph
8
Merrilees, Bill
8
Ahlert, Dieter
6
Golob, Urša
6
Iglesias, Oriol
6
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5
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5
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5
Keller, Kevin Lane
5
Kreutzer, Ralf T.
5
Piehler, Rico
5
Theobald, Axel
5
Zarantonello, Lia
5
Abratt, Russell
4
Baumgarth, Carsten
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Gil Saura, Irene
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jones, Richard
4
Kleinaltenkamp, Michael
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Schmidt, Holger J.
4
Sung, Yongjun
4
Urde, Mats
4
Valette-Florence, Pierre
4
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3
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Springer eBook Collection / Business and Economics
The journal of brand management : an international journal
Working paper series / Bradford University School of Management
7
European journal of marketing : EJM
6
Corporate communications : an international journal
5
Journal of business research : JBR
3
Journal of general management
3
Foundations of corporate heritage
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of business ethics : JOBE
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of marketing management : MM
1
Management decision : MD
1
Marketing intelligence & planning
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
13
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1
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
4
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
5
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
6
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
7
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
8
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
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