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~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
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Corporate social responsibility
Brand management
603
Markenführung
603
Consumer behaviour
332
Konsumentenverhalten
332
Markenimage
314
Brand image
312
Brand
266
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265
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39
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Mizera, Sue
4
Golob, Urša
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2
Powell, Shaun M.
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Allen, Myria
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Springer eBook Collection / Business and Economics
The journal of brand management : an international journal
Journal of business research : JBR
85
Journal of business ethics : JOBE
78
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of hospitality management
25
Corporate social responsibility and environmental management
24
The journal of product & brand management
23
SpringerLink / Bücher
18
International review on public and non-profit marketing
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
16
Cogent business & management
15
Journal of retailing and consumer services
15
International journal of production economics
14
Journal of strategic marketing
14
Corporate communications : an international journal
13
European journal of marketing : EJM
13
Journal of business ethics : JBE
13
Marketing intelligence & planning
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of contemporary hospitality management
12
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing management : MM
11
Springer eBook Collection
11
European research studies
10
Journal of nonprofit & public sector marketing
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of services marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of Business Ethics
9
Journal of global marketing
9
Journal of macromarketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Manufacturing & service operations management : M & SOM
9
Sport management review
9
The journal of business & industrial marketing
9
European Sport management quarterly : ESMQ
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
39
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
9
Victims : the missing piece in stakeholder-focused brand management puzzles
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 331-344
Persistent link: https://www.econbiz.de/10014583581
Saved in:
10
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
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