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~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
~subject:"Online-Marketing"
~subject:"Sports marketing"
~type_genre:"Book section"
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Strategies in sports marketing : technologies and emerging trends
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
International sports marketing : principles and perspectives
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
International sport marketing : issues and practice
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
4
Sport public relations and communication
4
Customer-centric marketing strategies : tools for building organizational performance
3
Die Ökonomie des Sports in den Medien
3
Handbook of research on integrating social media into strategic marketing
3
Marketing analysis in sport business : global perspectives
3
The global sport economy : contemporary issues
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Managing sport business : an introduction
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Sport and tourism : strategies to develop tourist destinations
2
Sport tourism : concepts and theories
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
A modern guide to sports economics
1
Advances in sports economics
1
Behavioural sports economics : a research companion
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary issues in sports economics : participation and professional team sports
1
De Gruyter handbook of media economics
1
Developing digital marketing : relationship perspectives
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
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ECONIS (ZBW)
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The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
Saved in:
2
The marketing implications of international sports rating systems
Stefani, Raymond T.
- In:
Strategies in sports marketing : technologies and …
,
(pp. 58-72)
.
2014
Persistent link: https://www.econbiz.de/10010362537
Saved in:
3
Sports tourism marketing
Hallmann, Kirstin
;
Dallmeyer, Sören
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 40-57)
.
2014
Persistent link: https://www.econbiz.de/10010362538
Saved in:
4
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
Saved in:
5
The role of sports marketing in the global marketplace
Kasesap, Kijpokin
- In:
Strategies in sports marketing : technologies and …
,
(pp. 279-298)
.
2014
Persistent link: https://www.econbiz.de/10010362960
Saved in:
6
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
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7
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
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8
Effect of image transmission in sports sponsorships in Chile
Hidalgo Carbone, Daniela Cecilia
;
Poblete Gutierrez, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010362964
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9
Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
Saved in:
10
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
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