//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Brand"
~subject:"Mobile communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand
Mobile communications
Internet marketing
73
Online-Marketing
73
Social Web
55
Social web
55
Consumer behaviour
26
Konsumentenverhalten
26
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
7
Social network
7
Soziales Netzwerk
7
Werbewirkung
7
Werbung
7
Social relations
6
Soziale Beziehungen
6
Brand management
5
Digitalisierung
5
Digitization
5
Innovation
5
Internet
5
KMU
5
Markenführung
5
Purchase intention
5
SME
5
Social media marketing
5
Viral marketing
5
Virales Marketing
5
Website
5
Crowdfunding
4
Customer satisfaction
4
Kundenzufriedenheit
4
Mobilkommunikation
4
Artificial intelligence
3
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Bautista, John Robert
1
Divakaran, Pradeep Kumar Ponnamma
1
Dwivedi, Rohita
1
Dwivedi, Yogesh Kumar
1
El Hana, Nadr
1
Goh, Dion Hoe-Lian
1
Herrero, Juan
1
Hodson, Jaigris
1
Islam, Tahir
1
Jacobson, Jenna
1
Kim, Ki Youn
1
Lee, Bong Gyou
1
Lin, Trisha T. C.
1
Luoma-aho, Vilma
1
Mahto, Raj V.
1
Mariani, Marcello M.
1
McLean, Graeme J.
1
Mercanti-Guérin, Maria
1
Mittelman, Robert
1
Myers, Susan Wesson
1
Ooi, Keng-Boon
1
Osei-Frimpong, Kofi
1
Paragas, Fernando
1
Reinikainen, Hanna
1
Rodríguez, Francisco J.
1
Sabri, Ouidade
1
Salo, Jari
1
Sen, Sandipan
1
Sharma, Anshuman
1
Syrdal, Holly A.
1
Tan, Garry Wei-Han
1
Teck Ming Tan
1
Urueña, Alberto
1
Wang, Guoqiang
1
Xiong, Jie
1
Yuan, Yunpeng
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
84
Journal of business research : JBR
77
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of promotion management : innovations in planning and applied research
40
Journal of retailing and consumer services
36
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
27
The journal of product & brand management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
17
Journal of marketing research : JMR
16
Psychology & marketing
16
Marketing intelligence & planning
15
Business horizons
14
Journal of marketing
14
Information systems research : ISR
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of current issues and research in advertising
13
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
International journal of technology marketing : IJTMkt
12
Journal of internet commerce
12
Journal of marketing research
12
Quantitative marketing and economics : QME
12
Cogent business & management
11
Young consumers : insight and ideas for responsible marketers
11
Asia Pacific journal of marketing and logistics
10
Electronic commerce research
10
Handbook of research on effective advertising strategies in the social media age
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing science
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of strategic marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
2
Use of smartphone apps for mobile communication and social digital pressure : A longitudinal panel study
Herrero, Juan
;
Rodríguez, Francisco J.
;
Urueña, Alberto
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266447
Saved in:
3
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
4
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
5
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
7
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
8
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
9
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
10
Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->