//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Social web
Brand management
22
Markenführung
22
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
13
Markenimage
13
Social Web
12
Markenartikel
8
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
3
Emotion
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Brand awareness
2
Brand betrayal
2
Brand credibility
2
Brand equity
2
Brand love
2
Brand value
2
COVID-19
2
Confidence
2
Coronavirus
2
Customer integration
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online community
2
Purchase intention
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
14
Language
All
English
14
Author
All
Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Dhir, Amandeep
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Ghobakhloo, Morteza
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Hartley, Nicole
1
Jabeen, Fauzia
1
Jannesari, Milad T.
1
Kaur, Puneet
1
Lal, Banita
1
Li, Stacey
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Malodia, Suresh
1
Maroufkhani, Parisa
1
Mattsson, Jan
1
McLean, Graeme J.
1
Messeni Petruzzelli, Antonio
1
Modi, Pratik
1
Nadeem, Waqar
1
Osei-Frimpong, Kofi
1
Reinikainen, Hanna
1
Salo, Jari
1
Shahla Asadi
1
Shareef, Mahmud Akhter
1
Tajvidi, Mina
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
Journal of business research : JBR
318
The journal of brand management : an international journal
274
The journal of product & brand management
218
Journal of retailing and consumer services
176
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing communications
51
Journal of promotion management : innovations in planning and applied research
47
Marketing intelligence & planning
46
Journal of strategic marketing
45
Journal of marketing management : MM
44
Journal of marketing
40
Journal of the Academy of Marketing Science
40
Business horizons
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
European journal of marketing
36
International journal of advertising : the review of marketing communications
36
International journal of hospitality management
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of fashion marketing and management
34
Journal of promotion management : JPM
34
Cogent business & management
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
31
Journal of international consumer marketing
30
Journal of global marketing
29
The journal of consumer marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
24
International journal of contemporary hospitality management
23
International journal of market research
22
Journal of international marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
3
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
4
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
5
How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
6
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
7
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
8
Unveiling physicians' personal
branding
strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
9
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
Saved in:
10
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->