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~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
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Ragel, V. R.
2
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The IUP journal of brand management : IJBRM
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
3
International journal of hospitality management
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International journal of sports marketing & sponsorship
3
International marketing review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Paradigm : the journal of Institute of Management Technology
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ECONIS (ZBW)
10
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1
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
2
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
3
The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lee, Yih Hwai
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
Saved in:
4
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
5
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
6
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
7
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
8
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
9
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
10
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
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