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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Brand management
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Montecchi, Matteo
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Nyberg, Björn
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The IUP journal of brand management : IJBRM
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of economics & management strategy : JEMS
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik
;
Nyberg, Björn
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Saved in:
2
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
3
Patanjali : unique brand building and 4Ps
Dubey, Jayashree
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 45-53
Persistent link: https://www.econbiz.de/10011751081
Saved in:
4
Brand valuation : a strategic tool for business
Narayan, Govind
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 55-64
Persistent link: https://www.econbiz.de/10009659089
Saved in:
5
Measuring public sector oil marketing companies' brand awareness
Attri, Rekha
;
Urkude, Ashish Manohar
;
Pahwa, Manvinder S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
4
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009425886
Saved in:
6
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
7
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
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