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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
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Konsumentenverhalten
Fashion
10
Mode
10
Consumer behaviour
6
Luxury goods
4
Luxusgüter
4
Bekleidungsindustrie
3
Clothing industry
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Brand image
1
China
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Internet marketing
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
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Occupational qualification
1
Online retailing
1
Online-Handel
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Online-Marketing
1
Qualifikation
1
Retail trade
1
Service quality
1
Sustainability
1
Textile distribution
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Textile trades
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Textilhandel
1
Textilhandwerk
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English
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Ieva, Marco
1
Jing, Li
1
Larner, Liz
1
Luceri, Beatrice
1
Mekonnen, Aster
1
Ozuem, Wilson
1
Patten, Elena
1
Rovai, Serena
1
Salvietti, Giada
1
Vergura, Donata Tania
1
Willis, Michelle
1
Zerbini, Cristina
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Ziliani, Cristina
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
136
Journal of retailing and consumer services
66
Journal of business research : JBR
42
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
24
Asia Pacific journal of marketing and logistics
15
International journal of retail & distribution management
15
Cogent business & management
14
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
12
The journal of brand management : an international journal
10
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Qualitative market research : an international journal
6
Sustainability in fashion : a cradle to upcycle approach
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Springer eBook Collection
5
Australasian marketing journal
4
Business strategy and the environment
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of emerging markets
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
Journal of consumer behaviour
4
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ECONIS (ZBW)
6
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1
The key drivers of perceived omnichannel service quality in fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
2
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Digital marketing in luxury fashion : from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
4
The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
5
Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
6
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
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