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~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Internationales Marketing
Marketingtheorie
Marketing management
7
Marketingmanagement
7
Marketing theory
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B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
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International marketing
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Relationship marketing
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Theorie der Unternehmung
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Theory of the firm
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Webster, Frederick E.
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Anderson, Paul F.
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Cadogan, John W.
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Diamantopoulos, Adamantios
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Håkansson, Håkan
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The impact of theory on representations of the consumer and the marketing organisation
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International marketing ; Vol. 1
5
Proceedings series / American Marketing Association
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Journal of marketing management : MM
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
SAGE library in marketing
4
Zeszyty naukowe
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Marketing intelligence & planning
3
New world marketing
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The SAGE handbook of marketing ethics
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Advances in international marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Fundamentals of marketing research ; Vol. 6
2
Global Management : mit 8 Tabellen
2
Handbook of research on international advertising
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
International marketing review
2
International series in operations research & management science
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
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Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003611331
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2
The changing role of marketing in the corporation
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003611336
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3
The rediscovery of the marketing concept
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003611341
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4
The role of marketing
Moorman, Christine
-
2008
Persistent link: https://www.econbiz.de/10003611348
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5
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
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6
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
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