The role of marketing
Christine Moorman
| Year of publication: |
2008
|
|---|---|
| Authors: | Moorman, Christine |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 305 - 337
|
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of marketing ; 63 (1999), Special issue, pp. 180 - 197 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611348