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~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Australia"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
192
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Anabila, Peter
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Confente, Ilenia
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Rahman, Zillur
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The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Journal of business research : JBR
102
The journal of product & brand management
79
Journal of retailing and consumer services
71
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
26
Journal of travel and tourism marketing
26
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
21
Tourism management : research, policies, practice
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
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The journal of services marketing
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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European journal of marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of business & industrial marketing
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Global business review
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Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service management
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Services marketing quarterly
9
International journal of retail and distribution management
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of sport management : the official journal of the North American Society of Sport Management
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
7
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
8
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
9
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
10
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
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