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~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Australia"
~subject:"Markenartikel"
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Search: subject:"Beziehungsmarketing"
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Australia
Markenartikel
Beziehungsmarketing
192
Relationship marketing
192
Consumer behaviour
124
Konsumentenverhalten
124
Brand management
98
Markenführung
98
Brand image
76
Markenimage
76
Brand
67
Customer satisfaction
51
Kundenzufriedenheit
51
Bank
38
Dienstleistungsqualität
28
Service quality
28
Brand loyalty
26
Emotion
24
Social Web
24
Social web
24
Personal banking
22
Privatkundengeschäft
22
Markentreue
20
Confidence
16
Vertrauen
16
Internet marketing
15
Online-Marketing
15
Loyalty
13
India
12
Indien
12
Customer loyalty
11
Electronic Banking
11
Electronic banking
11
Bankgeschäft
10
Banking services
10
Customer value
10
Kundenwert
10
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
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72
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73
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English
73
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Fetscherin, Marc
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Fatma, Mobin
2
Iglesias, Oriol
2
Khan, Imran
2
Šerić, Maja
2
Abratt, Russell
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Bak, Randall
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Batista-Foguet, Joan M.
1
Baylghomog, Steven W.
1
Bech-Larsen, Tino
1
Bergkvist, Lars
1
Billore, Soniya
1
Block, Lauren
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
1
Butcher, Ken
1
Campbell, William Keith
1
Carnevale, Marina
1
Cheikhrouhou, Soumaya
1
Chomvilailuk, Rojanasak
1
Chrysochou, Polymeros
1
Confente, Ilenia
1
Corsi, Armando Maria
1
Cronley, Maria L.
1
Cui, Annie Peng
1
Demirbag-Kaplan, Melike
1
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The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Journal of business research : JBR
69
The journal of product & brand management
69
Journal of retailing and consumer services
61
Psychology & marketing
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
16
Journal of strategic marketing
16
Cogent business & management
14
European journal of marketing : EJM
14
International journal of contemporary hospitality management
13
Journal of promotion management : innovations in planning and applied research
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of hospitality marketing & management
11
International journal of internet marketing and advertising : IJIMA
10
Tourism management : research, policies, practice
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of service management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of marketing
7
Journal of marketing analytics : JMA
7
Services marketing quarterly
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international consumer marketing
6
Journal of marketing for higher education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
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ECONIS (ZBW)
73
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
6
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
7
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
8
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
9
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
10
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
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