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~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"United States"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
United States
Viral marketing
41
Virales Marketing
41
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
23
Markenimage
23
Brand management
21
Markenführung
21
Social Web
20
Social web
20
Internet marketing
15
Online-Marketing
15
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Emotion
10
Brand love
8
Social media
8
Word-of-mouth
8
Online retailing
7
Online-Handel
7
Customer satisfaction
6
Kundenzufriedenheit
6
Confidence
5
Vertrauen
5
Einzelhandel
4
Retail trade
4
Self-expressive brands
4
Brand hate
3
Brand loyalty
3
Brand trust
3
Customer integration
3
E-commerce
3
Electronic Commerce
3
Facebook
3
Kundenintegration
3
Social network
3
Soziales Netzwerk
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USA
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Article
16
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English
16
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Kim, Hye-yŏng
2
Wallace, Elaine
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Bagaas, Ingrid K.
1
Breazeale, Mike
1
De Maeyer, Peter
1
Dixit, Saumya
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
Esmark Jones, Carol L.
1
Fairhurst, Ann
1
Fuentes-Blasco, María
1
Giese, Joan L.
1
Gil Saura, Irene
1
Godek, John
1
Gurel-Atay, Eda
1
Hernani-Merino, Martin
1
Jain, Manu
1
Jolly, Laura
1
Khan, Jashim
1
Kim, Youn-kyung
1
Libaque-Saenz, Christian Fernando
1
Liu, Hancheng
1
Lo, Pei-San
1
Mein, Xiang Ying
1
Moliner-Velázquez, Beatriz
1
Ooi, Keng-Boon
1
Pelet, Jean-Eric
1
Relling, Erling K. L.
1
Ruane, Lorna
1
Safeer, Asif Ali
1
Sarkar, Abhigyan
1
Servera-Francés, David
1
Shukla, Amit
1
Song, Sanga
1
Sreejesh, S.
1
Stefuryn, Maryana
1
Stevens, Jennifer L.
1
Swinnen, Gilbert
1
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The international review of retail, distribution and consumer research
The journal of product & brand management
Journal of retailing and consumer services
46
Journal of business research : JBR
32
International journal of hospitality management
21
Journal of hospitality marketing & management
17
The journal of services marketing
13
International journal of contemporary hospitality management
12
Journal of service research : JSR
12
Tourism management : research, policies, practice
12
International journal of internet marketing and advertising : IJIMA
11
Journal of travel and tourism marketing
11
Psychology & marketing
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Business horizons
6
European journal of marketing : EJM
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Marketing letters : a journal of research in marketing
5
Services marketing quarterly
5
The TQM journal : the international review of organizational improvement
5
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ECONIS (ZBW)
16
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
5
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
6
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
7
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
8
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
9
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
10
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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