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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand loyalty"
~subject:"Brand management"
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Brand loyalty
Brand management
Consumer behaviour
639
Konsumentenverhalten
639
Markenführung
317
Brand image
275
Markenimage
275
Brand
225
Markenartikel
223
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111
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111
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56
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Zarantonello, Lia
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Butcher, Luke
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Gunasti, Kunter
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Guzman, Francisco
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kara, Selcan
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Mirzaei, Abas
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Ross, William T.
3
Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Atwal, Glyn
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Biedenbach, Galina
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Black, William C.
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Block, Martin P.
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Casidy, Riza
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Chrysochou, Polymeros
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Confente, Ilenia
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Dens, Nathalie
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Descotes, Raluca Mogos
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Dwivedi, Abhishek
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Gil Saura, Irene
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2
Grohmann, Bianca
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Guèvremont, Amélie
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Hegner, Sabrina
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Herrmann, Jean-Luc
2
Hur, Songyee
2
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2
Johnson, Zachary S.
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
414
The journal of product & brand management
286
Journal of retailing and consumer services
256
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
81
International journal of hospitality management
78
Journal of marketing communications
75
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62
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of promotion management : innovations in planning and applied research
60
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Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
Marketing letters : a journal of research in marketing
52
SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
International marketing review
49
Journal of promotion management : JPM
48
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
319
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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