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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Consumer behaviour
639
Konsumentenverhalten
639
Brand management
317
Markenführung
317
Brand image
275
Brand
225
Markenartikel
223
Beziehungsmarketing
111
Luxury goods
56
Luxusgüter
56
Social Web
54
Social web
54
Advertising effects
53
Werbewirkung
53
Emotion
51
USA
47
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47
Internet marketing
44
Online-Marketing
44
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42
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40
Marketingmanagement
40
Personality psychology
38
Persönlichkeitspsychologie
38
Brand loyalty
30
Corporate Social Responsibility
29
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29
Einzelhandel
28
Retail trade
28
Advertising
27
Designation of origin
27
Herkunftsbezeichnung
27
Werbung
27
Customer satisfaction
24
Kundenzufriedenheit
24
Markentreue
24
Viral marketing
23
Virales Marketing
23
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314
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4
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315
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Johnson, Lester W.
5
Phau, Ian
5
Fetscherin, Marc
4
Gil Saura, Irene
3
Gunasti, Kunter
3
Guzman, Francisco
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Abratt, Russell
2
Albert, Noel
2
Bartels, Jos
2
Batt, Verena
2
Baxter, Stacey M.
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Black, William C.
2
Block, Martin P.
2
Bruhn, Manfred
2
Carlson, Jamie
2
Casidy, Riza
2
Choi, Laee
2
Chrysochou, Polymeros
2
Confente, Ilenia
2
Cui, Annie Peng
2
Descotes, Raluca Mogos
2
Dwivedi, Abhishek
2
Felix, Reto
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Herrmann, Jean-Luc
2
Ilicic, Jasmina
2
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Published in...
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The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
637
Journal of retailing and consumer services
618
The journal of product & brand management
268
International journal of hospitality management
193
Psychology & marketing
154
Asia Pacific journal of marketing and logistics
130
The journal of services marketing
123
European journal of marketing : EJM
109
Journal of the Academy of Marketing Science
104
Journal of strategic marketing
100
Cogent business & management
98
Journal of travel and tourism marketing
92
Journal of marketing
91
Marketing intelligence & planning
89
Journal of marketing communications
87
Journal of hospitality marketing & management
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of international consumer marketing
84
The service industries journal
80
Journal of retailing
79
International journal of contemporary hospitality management
77
International journal of consumer studies
72
International journal of retail & distribution management
70
The international review of retail, distribution and consumer research
70
International journal of internet marketing and advertising : IJIMA
69
SpringerLink / Bücher
69
Marketing letters : a journal of research in marketing
68
Industrial marketing management : the international journal for industrial and high-tech firms
67
Journal of global marketing
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Tourism management : research, policies, practice
65
Journal of fashion marketing and management
61
Journal of promotion management : innovations in planning and applied research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
International marketing review
58
Services marketing quarterly
58
Journal of Islamic marketing
56
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ECONIS (ZBW)
315
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1
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315
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
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