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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenführung"
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Search: subject:"Designation of origin"
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Markenführung
Designation of origin
76
Herkunftsbezeichnung
76
Brand image
56
Markenimage
56
Tourism marketing
36
Tourismusmarketing
36
Destination management
32
Destinationsmanagement
32
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
28
Holiday behaviour
28
Urlaubsverhalten
28
Destination image
21
Tourism destination
15
Tourismusregion
15
Tourism
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Tourismus
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Brand
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Markenartikel
12
China
8
International tourism
6
Internationaler Tourismus
6
Rules of origin
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Ursprungsregeln
6
Country image
5
Internet marketing
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Online-Marketing
5
Cognition
4
Corporate reputation
4
Country of origin
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Emerging economies
4
Firmenimage
4
Kognition
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Meta-Analyse
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Meta-analysis
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Nation branding
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Schwellenländer
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English
28
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Giraldi, Janaina de Moura Engracia
2
Lin, Zhibin
2
Pike, Steven
2
Rojas-Méndez, José
2
Abdelwahab, Dalia
1
Agnoli, Lara
1
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Begalli, Diego
1
Benson-Rea, Maureen
1
Bianchi, Constanza
1
Borini, Felipe Mendes
1
Brodie, Roderick J.
1
Capitello, Roberta
1
Chatzopoulou, Elena
1
Chen, Annie Huiling
1
Crescitelli, Edson
1
D'Antone, Simona
1
Dadzie, Charlene
1
Davari, Arezoo
1
De Nisco, Alessandro
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Filieri, Raffaele
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Gottlieb, Udo
1
Grudecka, Anna
1
Guido, Gianluigi
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
He, Xinming
1
Herstein, Ram
1
Jiménez, Nadia
1
Johnson, Zachary S.
1
Juusola, Katariina
1
Kara, Ali
1
Khoo-Lattimore, Catheryn
1
Khoshnevis, Mozhde
1
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The journal of brand management : an international journal
The journal of product & brand management
Tourism management : research, policies, practice
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Tourism planning & development
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
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ECONIS (ZBW)
28
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
5
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
6
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
7
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
8
A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai
;
Khoo-Lattimore, Catheryn
;
Wang, Ying
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
Saved in:
9
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
10
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
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