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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Marketing management
Konsumentenverhalten
4
Markenführung
4
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Corporate reputation
2
Firmenimage
2
Markenarchitektur
2
Markenimage
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Marketingmanagement
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Relationship marketing
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Brand experience
1
Brand extension
1
Brand strength
1
Customer perceived value
1
Customer value
1
Deutschland
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Germany
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Hotel industry
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Hotellerie
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Kaufentscheidung
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Kundenwert
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Luxury hotel industry
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Markenrecht
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Markentransfer
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Market research
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Marketing
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Marktforschung
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Multisensory marketing
1
Neuroscience
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Article
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Article in journal
Aufsatz in Zeitschrift
6
Language
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English
Spanish
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Wiedmann, Klaus-Peter
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
6
Ind, Nicholas
6
Miller, Dale
6
Abratt, Russell
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Kapferer, Jean-Noël
5
Keller, Kevin Lane
5
Kernstock, Joachim
5
Piehler, Rico
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Burghausen, Mario
4
Butcher, Luke
4
Gil Saura, Irene
4
Golob, Urša
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Mizera, Sue
4
Phau, Ian
4
Urde, Mats
4
Valette-Florence, Pierre
4
Abimbola, Temi
3
Biedenbach, Galina
3
Chapleo, Chris
3
Davies, Mark A. P.
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Greyser, Stephen A.
3
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The journal of brand management : an international journal
Journal of business research : JBR
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
3
The journal of product & brand management
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
6
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6
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6
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
4
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
5
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
6
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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