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~isPartOf:"The journal of brand management : an international journal"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Brand management
9
Brand
4
Brand architecture
4
Brand image
4
Markenarchitektur
4
Markenartikel
4
Markenimage
4
Australia
2
Australien
2
Brand extension
2
Consumer behaviour
2
Corporate reputation
2
Firmenimage
2
Konsumentenverhalten
2
Markentransfer
2
corporate heritage
2
Beziehungsmarketing
1
Brand associations
1
Brands that do good
1
Business ethics
1
City brand meaning
1
City branding
1
City marketing
1
Climate change
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Cultural heritage
1
Customer integration
1
Environmental consciousness
1
Fast-food industry
1
Food retailing
1
Franchising
1
Hong Kong
1
Hongkong
1
Hospital
1
Immaterielle Werte
1
India
1
Indien
1
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9
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Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Balmer, John M. T.
13
Powell, Shaun M.
10
Burmann, Christoph
7
Ind, Nicholas
6
Miller, Dale
6
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Kernstock, Joachim
5
Piehler, Rico
5
Wiedmann, Klaus-Peter
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Burghausen, Mario
4
Butcher, Luke
4
Fetscherin, Marc
4
Golob, Urša
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Urde, Mats
4
Valette-Florence, Pierre
4
Abimbola, Temi
3
Biedenbach, Galina
3
Chapleo, Chris
3
Davies, Mark A. P.
3
Gil Saura, Irene
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Guzman, Francisco
3
Helm, Clive
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kleyn, Nicola
3
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The journal of brand management : an international journal
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
18
Meffert-Marketing-Edition
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
Proceedings of the Hamburg International Conference of Logistics (HICL)
4
Asia Pacific journal of marketing and logistics
3
IPA-IAO-Forschung und Praxis / T
3
International journal of logistics economics and globalisation
3
The journal of product & brand management
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
... IPA-Arbeitstagung
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Business/economics
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Documentation / Institute for Management and Marketing Science
1
Ebook inside
1
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Source
All
ECONIS (ZBW)
9
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1
Corporate heritage brand
management
: corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
2
Brand
management
to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
5
Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne
;
Svensson, Göran
;
Mysen, Tore
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
Saved in:
6
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
7
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
8
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
9
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
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