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~isPartOf:"The journal of brand management : an international journal"
~person:"Casidy, Riza"
~person:"Ross, William T."
~person:"Valette-Florence, Pierre"
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Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Brand image
7
Markenimage
7
Brand
5
Markenartikel
5
Advertising effects
1
Beziehungsmarketing
1
Brand connection
1
Brand equity
1
Brand name
1
Celebrity endorsement
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Celebrity-Werbung
1
Cognition
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Experiments
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Food
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Higher education institution
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Identity-related brand consumption
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Kundenzufriedenheit
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Lebensmittel
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Luxury
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Luxury goods
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Luxusgüter
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Marketing cooperation
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Marketingkooperation
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Casidy, Riza
Ross, William T.
Valette-Florence, Pierre
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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The journal of brand management : an international journal
Journal of business research : JBR
14
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Psychology & marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
European journal of marketing
1
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
Sport management review
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
3
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
4
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
5
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
6
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
7
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
8
The unique effects of branding on variety perception
Puligadda, Sanjay
;
Ross, William T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
Saved in:
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