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~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
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Corporate social responsibility
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Messung
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grappi, Silvia
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Šerić, Maja
3
Abratt, Russell
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Felix, Reto
2
Gabrielli, Veronica
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Hur, Songyee
2
Jin, Byoungho
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
726
Journal of retailing and consumer services
643
The journal of product & brand management
311
International journal of hospitality management
287
Psychology & marketing
183
Asia Pacific journal of marketing and logistics
154
The journal of services marketing
132
Journal of travel and tourism marketing
130
Journal of marketing communications
128
European journal of marketing : EJM
125
International journal of contemporary hospitality management
122
Cogent business & management
119
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
Journal of international consumer marketing
102
Journal of strategic marketing
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of consumer studies
98
International journal of advertising : the review of marketing communications
95
Marketing intelligence & planning
95
Journal of marketing
93
The service industries journal
92
Journal of the Academy of Marketing Science
91
Journal of promotion management : innovations in planning and applied research
89
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
88
Journal of marketing management : MM
87
Technological forecasting & social change : an international journal
85
The journal of consumer marketing
83
Journal of fashion marketing and management
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of global marketing
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Tourism management : research, policies, practice
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Marketing letters : a journal of research in marketing
77
International journal of electronic marketing and retailing : IJEMR
76
Services marketing quarterly
75
International marketing review
71
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ECONIS (ZBW)
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299
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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