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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand architecture"
~subject:"Emotion"
~subject:"Loyalty"
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Search: subject:"Beziehungsmarketing"
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Brand architecture
Emotion
Loyalty
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
Social Web
23
Social web
23
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
14
Online-Marketing
14
Customer integration
8
Kundenintegration
8
Brand experience
7
Marketing management
7
Marketingmanagement
7
Social media
7
Viral marketing
6
Virales Marketing
6
Brand love
5
Markenarchitektur
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
4
Confidence
4
Customer value
4
Kundenwert
4
Satisfaction
4
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28
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28
Aufsatz in Zeitschrift
28
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English
28
Author
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Fetscherin, Marc
2
Iglesias, Oriol
2
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Balmer, John M. T.
1
Batista-Foguet, Joan M.
1
Berggren, Björn
1
Billore, Soniya
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Frasquet Deltoro, Marta
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Ind, Nicholas
1
Jai, Tunmin Catherine
1
Junaid, M.
1
Kara, Selcan
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Khandeparkar, Kapil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
Langner, Tobias
1
Leung, Lai Cheung
1
Loureiro, Sandra Maria Correia
1
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The journal of brand management : an international journal
Journal of business research : JBR
79
Journal of retailing and consumer services
71
International journal of hospitality management
54
The journal of services marketing
34
Tourism management : research, policies, practice
19
Journal of business ethics : JOBE
16
The journal of product & brand management
15
Service business
14
The journal of business & industrial marketing
14
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of service theory and practice : JSTP
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of customer behaviour
9
Journal of service management
9
Marketing intelligence & planning
9
The service industries journal
9
Tourism management perspectives : TMP
9
International journal of quality and service sciences
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of marketing analytics : JMA
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of service research : JSR
8
Journal of the Academy of Marketing Science
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of retailing
7
Sport management review
7
Australasian marketing journal
6
International journal of bank marketing
6
International journal of retail and distribution management
6
Journal of Islamic marketing
6
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ECONIS (ZBW)
28
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
10
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
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