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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Rules of origin
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The journal of brand management : an international journal
Asia Pacific journal of marketing and logistics
11
Journal of international consumer marketing
10
International marketing review
9
Journal of business research : JBR
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
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Journal of retailing and consumer services
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Cross cultural management : an international journal
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International business and economics research journal
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International journal of business and globalisation : IJBG
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International journal of commerce and management
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International journal of management and economics
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Journal of euromarketing
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Journal of fashion marketing and management
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Journal of promotion management : JPM
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
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Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal
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Baltic journal of management
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Contemporary economics
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European management journal
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European management review : the journal of the European Academy of Management
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Global journal of business research : GJBR
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Indian journal of economics & business : IJEB
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International Journal of Financial Studies : open access journal
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
4
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
5
Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha
;
Canhua, Kang
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
Saved in:
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