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~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Loyalty"
~subject:"Marketing management"
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Search: subject:"Beziehungsmarketing"
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Emotion
Loyalty
Marketing management
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
Social Web
23
Social web
23
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
14
Online-Marketing
14
Customer integration
8
Kundenintegration
8
Brand experience
7
Marketingmanagement
7
Social media
7
Brand architecture
6
Viral marketing
6
Virales Marketing
6
Brand love
5
Markenarchitektur
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
4
Confidence
4
Customer value
4
Kundenwert
4
Satisfaction
4
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29
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Fetscherin, Marc
2
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
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1
Batista-Foguet, Joan M.
1
Billore, Soniya
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Bjerke, Rune
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Brandão, Amélia Maria Pinto da Cunha
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Frasquet Deltoro, Marta
1
Grappi, Silvia
1
Gulden, Selin
1
Haase, Janina
1
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1
Hamlin, Robert
1
Harikrishnan, K.
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1
Kurtoğlu, Ramazan
1
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1
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1
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The journal of brand management : an international journal
Journal of business research : JBR
118
Journal of retailing and consumer services
92
International journal of hospitality management
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
43
The journal of services marketing
35
Journal of strategic marketing
33
European journal of marketing : EJM
26
Journal of the Academy of Marketing Science
24
The journal of product & brand management
24
SpringerLink / Bücher
22
Tourism management : research, policies, practice
22
Journal of business ethics : JOBE
19
Journal of retailing
18
International journal of contemporary hospitality management
17
The service industries journal
17
Asia Pacific journal of marketing and logistics
16
Business horizons
16
Journal of marketing management : MM
16
Service business
16
The international journal of bank marketing : IJBM
16
Cogent business & management
15
International review on public and non-profit marketing
14
Journal of marketing analytics : JMA
14
Marketing intelligence & planning
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Psychology & marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing communications
12
Journal of service management
12
International journal of electronic customer relationship management : IJECRM
11
International journal of retail & distribution management
11
Journal of customer behaviour
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
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ECONIS (ZBW)
29
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
10
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
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