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~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Loyalty"
~subject:"Personality psychology"
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Search: subject:"Beziehungsmarketing"
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Emotion
Loyalty
Personality psychology
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
Social Web
23
Social web
23
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Internet marketing
14
Online-Marketing
14
Customer integration
8
Kundenintegration
8
Brand experience
7
Marketing management
7
Marketingmanagement
7
Social media
7
Brand architecture
6
Viral marketing
6
Virales Marketing
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Brand love
5
Markenarchitektur
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
4
Confidence
4
Customer value
4
Kundenwert
4
Satisfaction
4
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23
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Fetscherin, Marc
2
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Batista-Foguet, Joan M.
1
Billore, Soniya
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Frasquet Deltoro, Marta
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Hung, Hsiu-Yu
1
Iglesias, Oriol
1
Jai, Tunmin Catherine
1
Junaid, M.
1
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1
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1
Leung, Lai Cheung
1
Loureiro, Sandra Maria Correia
1
Luo, Shanshan
1
Miller, Karen W.
1
Miquel-Romero, Maria-Jose
1
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The journal of brand management : an international journal
Journal of business research : JBR
91
Journal of retailing and consumer services
78
International journal of hospitality management
57
The journal of services marketing
38
Tourism management : research, policies, practice
20
The journal of product & brand management
18
Service business
16
European journal of marketing : EJM
15
Journal of business ethics : JOBE
15
The journal of business & industrial marketing
15
Psychology & marketing
14
The international journal of bank marketing : IJBM
14
International journal of contemporary hospitality management
13
Journal of hospitality marketing & management
12
Journal of service management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of service theory and practice : JSTP
11
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
The service industries journal
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
International review on public and non-profit marketing
9
Journal of customer behaviour
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing analytics : JMA
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of service research : JSR
9
Journal of travel and tourism marketing
9
Tourism management perspectives : TMP
9
International journal of quality and service sciences
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing management : MM
8
Journal of retailing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
European journal of marketing
7
Journal of strategic marketing
7
Services marketing quarterly
7
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ECONIS (ZBW)
23
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
10
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
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