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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Internet marketing
Luxury goods
Markenimage
Marketing
Brand management
562
Markenführung
562
Brand image
284
Consumer behaviour
283
Konsumentenverhalten
283
Brand
242
Markenartikel
240
Beziehungsmarketing
90
Relationship marketing
90
Social Web
56
Social web
56
Brand architecture
55
Markenarchitektur
54
Luxusgüter
51
Marketing management
46
Marketingmanagement
46
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41
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41
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40
Online-Marketing
37
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30
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30
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29
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29
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29
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28
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28
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27
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25
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25
Persönlichkeitspsychologie
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Unternehmenskultur
25
International marketing
24
Internationales Marketing
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Grohmann, Bianca
2
Guido, Gianluigi
2
Guzman, Francisco
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
450
The journal of product & brand management
316
Journal of retailing and consumer services
207
Industrial marketing management : the international journal for industrial and high-tech firms
134
SpringerLink / Bücher
110
European journal of marketing : EJM
93
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
83
Journal of marketing communications
79
Marketing intelligence & planning
78
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
65
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of marketing
57
Journal of international consumer marketing
55
International journal of advertising : the review of marketing communications
54
The IUP journal of brand management : IJBRM
54
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
52
Cogent business & management
50
Journal of the Academy of Marketing Science
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
48
International marketing review
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of business & industrial marketing
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
European journal of marketing
39
Innovatives Markenmanagement
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
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ECONIS (ZBW)
326
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41
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
42
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
43
A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
Saved in:
44
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
45
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
46
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
47
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
48
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
49
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
50
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
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