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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Theory"
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Internet marketing
Markenführung
Theory
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
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Viral marketing
13
Virales Marketing
13
Corporate reputation
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Firmenimage
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273
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277
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hur, Songyee
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Lin, Zhibin
2
Machado, Joana César
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
593
Journal of retailing and consumer services
408
The journal of product & brand management
302
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
127
International journal of hospitality management
125
Psychology & marketing
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of advertising : the review of marketing communications
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Asia Pacific journal of marketing and logistics
105
Management science : journal of the Institute for Operations Research and the Management Sciences
101
European journal of marketing : EJM
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
100
NBER working paper series
98
Journal of promotion management : innovations in planning and applied research
89
Working paper / National Bureau of Economic Research, Inc.
88
SpringerLink / Bücher
87
NBER Working Paper
85
Marketing letters : a journal of research in marketing
84
Journal of marketing
79
Marketing intelligence & planning
79
International journal of consumer studies
76
Journal of marketing research : JMR
76
Journal of the Academy of Marketing Science
76
Journal of international consumer marketing
75
Journal of strategic marketing
75
Cogent business & management
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing management : MM
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
Journal of promotion management : JPM
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
International journal of industrial organization
63
Gabler Edition Wissenschaft
62
European journal of operational research : EJOR
61
International journal of electronic marketing and retailing : IJEMR
61
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ECONIS (ZBW)
277
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1
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277
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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