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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
528
Markenführung
528
Brand image
267
Markenimage
267
Consumer behaviour
261
Brand
221
Markenartikel
219
Beziehungsmarketing
81
Relationship marketing
81
Social Web
52
Social web
52
Brand architecture
51
Luxury goods
50
Luxusgüter
50
Markenarchitektur
50
Marketing management
44
Corporate reputation
36
Emotion
36
Firmenimage
36
Internet marketing
34
Online-Marketing
34
Corporate Social Responsibility
27
Corporate social responsibility
27
USA
27
United States
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
23
Corporate culture
23
International marketing
23
Internationales Marketing
23
Personality psychology
23
Persönlichkeitspsychologie
23
Unternehmenskultur
23
Customer satisfaction
21
Kundenzufriedenheit
21
Customer integration
18
Kundenintegration
18
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Online availability
All
Undetermined
184
Free
11
Type of publication
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Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Interview
Article in journal
289
Festschrift
4
Conference paper
2
Konferenzbeitrag
2
Language
All
English
289
Author
All
Balmer, John M. T.
5
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Abratt, Russell
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Atwal, Glyn
2
Barnier, Virginie de
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hirvonen, Saku
2
Hur, Songyee
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kara, Selcan
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
428
The journal of product & brand management
293
Journal of retailing and consumer services
256
Psychology & marketing
88
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
87
Journal of marketing communications
81
International journal of hospitality management
77
Journal of strategic marketing
75
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of advertising : the review of marketing communications
57
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
56
International journal of internet marketing and advertising : IJIMA
53
International marketing review
51
Journal of marketing
51
Journal of promotion management : JPM
51
Journal of the Academy of Marketing Science
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Marketing letters : a journal of research in marketing
50
Journal of global marketing
48
International journal of consumer studies
46
Cogent business & management
45
The journal of consumer marketing
44
Journal of fashion marketing and management
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
Qualitative market research : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
European journal of marketing
33
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ECONIS (ZBW)
289
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289
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Beware, an underdog may bite : literature review and
brand
management
framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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