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~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Markentransfer"
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Kundenzufriedenheit
Markenimage
Markentransfer
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Markentreue
20
Brand extension
19
China
17
Customer satisfaction
16
Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
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Undetermined
146
Free
9
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Article
227
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227
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227
Conference paper
2
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2
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2
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English
227
Author
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Johnson, Lester W.
5
Phau, Ian
4
Dwivedi, Abhishek
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
2
Baxter, Stacey M.
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grace, Debra
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Ilicic, Jasmina
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
2
Merrilees, Bill
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Šerić, Maja
2
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Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
520
Journal of business research : JBR
501
The journal of product & brand management
253
International journal of hospitality management
231
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
131
Cogent business & management
113
Journal of travel and tourism marketing
112
The journal of services marketing
111
Journal of hospitality marketing & management
107
European journal of marketing : EJM
106
International journal of contemporary hospitality management
92
Journal of strategic marketing
84
Journal of international consumer marketing
83
Journal of marketing communications
79
Tourism management : research, policies, practice
79
Marketing intelligence & planning
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
The service industries journal
66
Journal of global marketing
65
Marketing letters : a journal of research in marketing
62
Journal of the Academy of Marketing Science
61
Journal of Islamic marketing
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
58
Journal of fashion marketing and management
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
Tourism management perspectives : TMP
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
Service business
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
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ECONIS (ZBW)
227
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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