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~isPartOf:"The journal of brand management : an international journal"
~subject:"Organisatorischer Wandel"
~subject:"Relationship marketing"
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Organisatorischer Wandel
Relationship marketing
Brand management
562
Markenführung
562
Consumer behaviour
299
Konsumentenverhalten
299
Brand image
292
Markenimage
292
Brand
250
Markenartikel
248
Beziehungsmarketing
107
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60
Marketingmanagement
60
Luxury goods
59
Luxusgüter
59
Social Web
58
Social web
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Corporate reputation
57
Firmenimage
57
Brand architecture
56
Markenarchitektur
55
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52
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42
Internet marketing
38
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31
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31
Brand loyalty
28
Advertising effects
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24
International marketing
24
Internationales Marketing
24
Kundenzufriedenheit
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Personality psychology
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Fetscherin, Marc
3
Gil Saura, Irene
3
Ind, Nicholas
3
Šerić, Maja
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Carlson, Jamie
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Confente, Ilenia
2
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2
Zarantonello, Lia
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Aboelenien, Aya
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
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1
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1
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Azevedo, António
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Bjerke, Rune
1
Block, Lauren
1
Borges, Ana Pinto
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The journal of brand management : an international journal
Journal of business research : JBR
819
Journal of retailing and consumer services
582
SpringerLink / Bücher
543
Industrial marketing management : the international journal for industrial and high-tech firms
472
International journal of hospitality management
294
Journal of organizational change management
288
The journal of services marketing
226
Springer eBook Collection
209
The journal of business & industrial marketing
207
The service industries journal
207
Journal of change management : an international journal
190
Journal of the Academy of Marketing Science
176
Journal of strategic marketing
174
Business process management journal
161
Technological forecasting & social change : an international journal
150
Gabler Edition Wissenschaft
146
International journal of electronic customer relationship management : IJECRM
140
Cogent business & management
129
Journal of marketing
127
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
121
Tourism management : research, policies, practice
120
Journal of service research : JSR
119
Business horizons
116
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
116
Harvard-Business-Manager : das Wissen der Besten
115
Journal of hospitality marketing & management
115
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
113
The journal of product & brand management
113
Journal of service management
112
Harvard business review : HBR
109
Asia Pacific journal of marketing and logistics
108
Journal of retailing
104
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
99
European journal of marketing : EJM
97
The journal of applied behavioral science
97
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ECONIS (ZBW)
113
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1
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
Saved in:
2
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
3
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
9
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
10
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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