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~isPartOf:"The journal of brand management : an international journal"
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Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Advertising effects
2
Brand
2
Brand extension
2
Markenartikel
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Markentransfer
2
Measurement
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Messung
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Werbewirkung
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Australia
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Australien
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Digitalisierung
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Digitization
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Food retailing
1
Glaubwürdigkeit
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India
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Indien
1
Internet marketing
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Lebensmitteleinzelhandel
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Luxurious brand name
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Luxury goods
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Luxusgüter
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Online-Marketing
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Partial least squares
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Partielle kleinste Quadrate
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Perception
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Phonemic age of acquisition
1
Phonetic symbolism
1
Sound symbolism
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Wahrnehmung
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brand engagement behaviours
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brand equity
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English
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Dwivedi, Abhishek
5
Merrilees, Bill
3
Johnson, Lester W.
2
Calvert, Gemma
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
Malhotra, Naresh K.
1
McDonald, Robert E.
1
Mishra, Abhishek
1
Pathak, Abhishek
1
Sweeney, Arthur
1
Velasco, Carlos
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Weerawardena, Jay
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Wilkie, Dean
1
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The journal of brand management : an international journal
Journal of business research : JBR
22
ICT India Working Paper
19
CSD working paper series
11
ICT India working paper
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Benchmarking: An International Journal
9
IIMA Working Papers
9
Working paper series : WPS
9
International journal of Indian culture and business management
8
International journal of productivity and quality management : IJPQM
8
Journal of Indian business research
8
NBER working paper series
8
Renewable and Sustainable Energy Reviews
8
Working paper / Indian Institute of Management, Ahmedabad
8
MPRA Paper
7
Technological forecasting & social change : an international journal
7
IZA Discussion Papers
6
Information systems research : ISR
6
Opsearch : journal of the Operational Research Society of India
6
Working paper
6
Working papers / National Institute of Public Finance and Policy
6
Benchmarking : an international journal
5
Discussion paper series / IZA
5
Economic and political weekly : a Sameeksha Trust publ
5
European journal of operational research : EJOR
5
IESE Business School Working Paper
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International Journal of Manpower
5
International journal of manpower
5
International journal of services and operations management
5
Journal of management information systems : JMIS
5
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
5
The TQM Journal
5
The TQM journal : the international review of organizational improvement
5
Vision : the journal of business perspective
5
Cogent Business & Management
4
Economic modelling
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Energy strategy reviews
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ECONIS (ZBW)
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OLC EcoSci
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1
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
2
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
3
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
6
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
7
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2012
)
5
,
pp. 377-391
Persistent link: https://www.econbiz.de/10009830789
Saved in:
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