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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
Markenführung
562
Brand image
274
Markenimage
274
Consumer behaviour
273
Konsumentenverhalten
273
Brand
238
Markenartikel
236
Beziehungsmarketing
89
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Social web
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Brand architecture
53
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45
Marketingmanagement
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Emotion
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Persönlichkeitspsychologie
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International marketing
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Internationales Marketing
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Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Burghausen, Mario
5
Grace, Debra
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Piehler, Rico
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Butcher, Luke
4
Davies, Mark A. P.
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Urde, Mats
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Biedenbach, Galina
3
Chapleo, Chris
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Fetscherin, Marc
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Gil Saura, Irene
3
Greyser, Stephen A.
3
Grohmann, Bianca
3
Gunasti, Kunter
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Guzman, Francisco
3
Helm, Clive
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
602
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Journal of strategic marketing
112
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
562
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
7
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
8
Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
Saved in:
9
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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