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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
Markenführung
562
Consumer behaviour
355
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
291
Markenartikel
290
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
45
USA
44
United States
44
Corporate culture
38
Internet marketing
38
Online-Marketing
38
Unternehmenskultur
38
Advertising effects
30
Werbewirkung
30
Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
28
China
25
Customer satisfaction
25
International marketing
25
Internationales Marketing
25
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Undetermined
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Free
22
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Article
900
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35
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Article in journal
791
Aufsatz in Zeitschrift
791
Collection of articles of several authors
27
Sammelwerk
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Case study
13
Fallstudie
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Konferenzbeitrag
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Festschrift
4
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799
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Balmer, John M. T.
16
Merrilees, Bill
13
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Wiedmann, Klaus-Peter
9
Burmann, Christoph
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Golob, Urša
7
Hennigs, Nadine
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Zarantonello, Lia
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
Kulczynski, Alicia
5
Paswan, Audhesh
5
Piehler, Rico
5
Podnar, Klement
5
Raggio, Randle D.
5
Vrontis, Demetris
5
Abimbola, Temi
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,969
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,681
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ECONIS (ZBW)
794
OLC EcoSci
136
USB Cologne (EcoSocSci)
5
Showing
11
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20
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935
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11
Harnessing brand authenticity to promote prosocial service behavior
Lim, Weng Marc
;
Malik, Nishtha
;
Gupta, Sahil
;
Rai, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10014583679
Saved in:
12
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
13
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
14
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
15
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
16
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
17
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
18
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
19
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
20
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
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