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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
Markenführung
562
Consumer behaviour
355
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
291
Markenartikel
290
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
67
Social web
67
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
53
Corporate Social Responsibility
52
Emotion
45
USA
44
United States
44
Corporate culture
38
Internet marketing
38
Online-Marketing
38
Unternehmenskultur
38
Advertising effects
30
Werbewirkung
30
Brand loyalty
29
Brand extension
28
Markentransfer
28
Personality psychology
28
Persönlichkeitspsychologie
28
China
25
Customer satisfaction
25
International marketing
25
Internationales Marketing
25
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Undetermined
329
Free
22
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Article
900
Book / Working Paper
35
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Article in journal
791
Aufsatz in Zeitschrift
791
Collection of articles of several authors
27
Sammelwerk
27
Case study
13
Fallstudie
13
Conference paper
6
Konferenzbeitrag
6
Festschrift
4
Interview
4
Aufsatzsammlung
3
Mehrbändiges Werk
3
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3
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1
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English
799
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136
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Balmer, John M. T.
16
Merrilees, Bill
13
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Wiedmann, Klaus-Peter
9
Burmann, Christoph
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Golob, Urša
7
Hennigs, Nadine
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Zarantonello, Lia
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
Kulczynski, Alicia
5
Paswan, Audhesh
5
Piehler, Rico
5
Podnar, Klement
5
Raggio, Randle D.
5
Vrontis, Demetris
5
Abimbola, Temi
4
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,969
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,681
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ECONIS (ZBW)
794
OLC EcoSci
136
USB Cologne (EcoSocSci)
5
Showing
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61
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
62
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
63
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
64
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
65
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
66
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
67
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
68
Brand equity retention after rebranding : a resource-based perspective
Beise-Zee, Rian
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10013170637
Saved in:
69
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
70
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
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