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~isPartOf:"The journal of brand management : an international journal"
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Brand management
552
Markenführung
552
Consumer behaviour
347
Konsumentenverhalten
347
Brand image
335
Markenimage
335
Brand
284
Markenartikel
283
Beziehungsmarketing
101
Relationship marketing
101
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
64
Social web
64
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
51
Corporate Social Responsibility
50
USA
44
United States
44
Emotion
41
Corporate culture
38
Unternehmenskultur
38
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Brand extension
28
Markentransfer
28
Brand loyalty
27
Personality psychology
27
Persönlichkeitspsychologie
27
China
25
International marketing
25
Internationales Marketing
25
Customer satisfaction
24
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Article
888
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779
Aufsatz in Zeitschrift
779
Collection of articles of several authors
27
Sammelwerk
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Case study
13
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Festschrift
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English
787
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Balmer, John M. T.
16
Merrilees, Bill
13
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Wiedmann, Klaus-Peter
9
Burmann, Christoph
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Golob, Urša
7
Hennigs, Nadine
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
Kulczynski, Alicia
5
Paswan, Audhesh
5
Piehler, Rico
5
Podnar, Klement
5
Raggio, Randle D.
5
Vrontis, Demetris
5
Zarantonello, Lia
5
Abimbola, Temi
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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ECONIS (ZBW)
782
OLC EcoSci
136
USB Cologne (EcoSocSci)
5
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71
How should organizations engage and build relationships with mobile publics on social messengers
Men, Linjuan Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013270434
Saved in:
72
I know that I know nothing : exploring the managerial relevance of recent orientations in brand management research
Redler, Joern
;
Schmidt, Holger J.
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 498-511
Persistent link: https://www.econbiz.de/10013391928
Saved in:
73
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
74
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
75
The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Gidaković, Petar
;
Kos Koklič, Mateja
;
Zečević, Mila
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 556-568
Persistent link: https://www.econbiz.de/10013463722
Saved in:
76
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
77
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
78
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
79
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
80
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
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