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~isPartOf:"The journal of brand management : an international journal"
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Brand management
552
Markenführung
552
Consumer behaviour
347
Konsumentenverhalten
347
Brand image
335
Markenimage
335
Brand
284
Markenartikel
283
Beziehungsmarketing
101
Relationship marketing
101
Luxury goods
71
Luxusgüter
71
Corporate reputation
69
Firmenimage
69
Social Web
64
Social web
64
Marketing management
60
Marketingmanagement
60
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
51
Corporate Social Responsibility
50
USA
44
United States
44
Emotion
41
Corporate culture
38
Unternehmenskultur
38
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Brand extension
28
Markentransfer
28
Brand loyalty
27
Personality psychology
27
Persönlichkeitspsychologie
27
China
25
International marketing
25
Internationales Marketing
25
Customer satisfaction
24
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Article
888
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779
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779
Collection of articles of several authors
27
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Case study
13
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Konferenzbeitrag
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Festschrift
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English
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Balmer, John M. T.
16
Merrilees, Bill
13
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Wiedmann, Klaus-Peter
9
Burmann, Christoph
8
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Golob, Urša
7
Hennigs, Nadine
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
Kulczynski, Alicia
5
Paswan, Audhesh
5
Piehler, Rico
5
Podnar, Klement
5
Raggio, Randle D.
5
Vrontis, Demetris
5
Zarantonello, Lia
5
Abimbola, Temi
4
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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ECONIS (ZBW)
782
OLC EcoSci
136
USB Cologne (EcoSocSci)
5
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Brands and activism : ecosystem and paradoxes
Podnar, Klement
;
Golob, Urša
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10014511506
Saved in:
4
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
5
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
8
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
9
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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