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~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~language:"und"
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Search: subject_exact:"Customer equity"
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Customer value
26
Kundenwert
26
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
Beziehungsmarketing
13
Business-to-business marketing
13
Relationship marketing
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
12
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5
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Consumer behaviour
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Schwepker, Charles H. <Jr.>
2
Alejandro, Thomas Brashear
1
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Biemans, Wim G.
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The journal of business & industrial marketing
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
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ECONIS (ZBW)
26
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11
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
12
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
13
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
Saved in:
14
Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Hui, Laine Tan Hsin
- In:
The journal of business & industrial marketing
28
(
2013
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
Saved in:
15
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
16
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
17
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
18
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Saved in:
19
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
20
A multistage behavioural and temporal analysis of CPV in RM
Dorai, Sriram
;
Varshney, Sanjeev
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 403-411
Persistent link: https://www.econbiz.de/10009665544
Saved in:
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