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~isPartOf:"The journal of business & industrial marketing"
~subject:"Trade fair participation"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Trade fair participation
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
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Consumer behaviour
13
Konsumentenverhalten
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Internet marketing
11
Market orientation
11
Online-Marketing
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Marketing strategy
9
Messebeteiligung
9
Social Web
9
Social web
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Strategic management
9
Strategisches Management
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Brand management
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Competitive advantage
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KMU
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Markenführung
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SME
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Wettbewerbsvorteil
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USA
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United States
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Customer integration
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Bettis-Outland, Harriette
3
Johnston, Wesley J.
2
Adams, Russell
1
Blythe, Jim
1
Borders, Aberdeen Leila
1
Chen, Yen-chun
1
Coyle, Tom
1
Cromartie, Jane S.
1
Downey, Clara
1
Evans, Kenneth R.
1
Kirchgeorg, Manfred
1
Kästner, Evelyn
1
Li, Ling-yee
1
Li, Po-chien
1
Lovett, Marvin
1
Skallerud, Kåre
1
Springer, Christiane
1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : vor, während und nach der Messe
2
Schriften zu Marketing und Management
2
DUV : Wirtschaftswissenschaft
1
Edition / AUMA
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch der Marktforschung
1
Interfaces : the INFORMS journal on the practice of operations research
1
Kompetenztransfer im Investitionsgütermarketing
1
Linde international
1
Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Schriftenreihe Marketing, Management
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
Strategic market creation : a new perspective on marketing and innovation management
1
Technological economics
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
9
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1
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
2
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
3
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
4
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
5
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
6
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
7
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
8
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
9
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
Saved in:
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