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~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
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Innovationsmanagement
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
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Strategisches Management
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SME
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Wettbewerbsvorteil
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USA
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101
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107
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107
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6
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2
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English
107
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Johnston, Wesley J.
5
Bettis-Outland, Harriette
3
Granot, Elad
3
Karjaluoto, Heikki
3
Garry, Tony
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Wilson, R. Dale
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
Barrera-Barrera, Ramón
1
Bhattarai, Ashok
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Bicen, Pelin
1
Biemans, Wim G.
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Bilro, Ricardo Godinho
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Blois, Keith J.
1
Blythe, Jim
1
Borazon, Elaine Quintana
1
Borders, Aberdeen Leila
1
Borghini, Stefania
1
Brashear-Alejandro, Thomas
1
Cabanelas, Pablo
1
Cabiddu, Francesca
1
Carbonell, Pilar
1
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The journal of business & industrial marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
107
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51
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
52
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
53
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
54
The influence of marketing and innovation investment on alliance type choice
Sarkees, Matthew
;
Luchs, Ryan
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 626-636
Persistent link: https://www.econbiz.de/10011339827
Saved in:
55
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
56
Synergistic effect of technology and customer relationship orientations : consequences for market performance
Salojärvi, Hanna
;
Ritala, Paavo
;
Sainio, Liisa-Maija
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 511-520
Persistent link: https://www.econbiz.de/10011339907
Saved in:
57
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
58
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
Saved in:
59
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
60
An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein
;
Babakhani, Nazila
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
Saved in:
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