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~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
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Internet marketing
11
Market orientation
11
Online-Marketing
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Marketing strategy
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Messebeteiligung
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Social Web
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Social web
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Strategic management
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Strategisches Management
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Trade fair participation
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Brand management
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Competitive advantage
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KMU
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Markenführung
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SME
8
Wettbewerbsvorteil
8
USA
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United States
7
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E-commerce
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Electronic Commerce
6
Industrial marketing
6
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101
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6
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107
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107
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6
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6
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2
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English
107
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Johnston, Wesley J.
5
Bettis-Outland, Harriette
3
Granot, Elad
3
Karjaluoto, Heikki
3
Garry, Tony
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Wilson, R. Dale
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
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Baah, Charles
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Babakhani, Nazila
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Badrinarayanan, Vishag
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Barrera-Barrera, Ramón
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Bhattarai, Ashok
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Bicen, Pelin
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Biemans, Wim G.
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Bilro, Ricardo Godinho
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Blois, Keith J.
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Blythe, Jim
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Borazon, Elaine Quintana
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Borders, Aberdeen Leila
1
Borghini, Stefania
1
Brashear-Alejandro, Thomas
1
Cabanelas, Pablo
1
Cabiddu, Francesca
1
Carbonell, Pilar
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The journal of business & industrial marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
107
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61
Digital communications in industrail marketing
Karjaluoto, Heikki
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011382371
Saved in:
62
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
63
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
64
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
65
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
66
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
67
Information technology utilization for industrial marketing activities : the IT-marketing gap
Ekman, Peter
;
Erixon, Cecilla
;
Thilenius, Peter
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 926-938
Persistent link: https://www.econbiz.de/10011496800
Saved in:
68
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
69
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
70
Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar
;
Granot, Elad
;
Badrinarayanan, Vishag
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
Saved in:
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