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~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~subject:"Japan"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Japan
Konsumentenverhalten
Consumer behaviour
677
Brand management
437
Markenführung
437
Brand image
377
Markenimage
377
Brand
237
Markenartikel
235
Beziehungsmarketing
146
Relationship marketing
146
USA
99
United States
98
Social Web
92
Social web
92
Internet marketing
74
Online-Marketing
74
Advertising effects
70
Werbewirkung
70
Marketing management
67
Marketingmanagement
66
Emotion
61
Preismanagement
59
Pricing strategy
59
Luxury goods
51
Luxusgüter
51
Personality psychology
45
Persönlichkeitspsychologie
45
Designation of origin
40
Einzelhandel
40
Herkunftsbezeichnung
40
Retail trade
40
Viral marketing
40
Virales Marketing
40
Social media
39
Brand loyalty
38
China
38
Corporate Social Responsibility
35
Corporate social responsibility
35
Customer satisfaction
34
Kundenzufriedenheit
34
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Undetermined
330
Free
11
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Article
672
Book / Working Paper
7
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Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
679
Collection of articles of several authors
6
Sammelwerk
6
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Aufsatzsammlung
1
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Guzman, Francisco
12
Fetscherin, Marc
5
Lysonski, Steven
5
Paswan, Audhesh K.
5
Veloutsou, Cleopatra
5
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Beneke, Justin
4
Chan, Kara
4
Durvasula, Srinivas
4
Herstein, Ram
4
Lee, Richard
4
Al-Kwifi, Sam O.
3
Bhaduri, Gargi
3
Buil, Isabel
3
Chrysochou, Polymeros
3
Coker, Kesha K.
3
Cui, Geng
3
De Chernatony, Leslie
3
Eastman, Jacqueline Kilsheimer
3
Gendel-Guterman, Hanna
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Kaltcheva, Velitchka D.
3
Kang, Jiyun
3
Khan, Huda
3
Krystallis, Athanasios
3
Levy, Shalom
3
Lockshin, Larry
3
Maxwell, Sarah
3
Milne, George R.
3
Pillai, Deepa
3
Poon, Patrick
3
Rindell, Anne
3
Shoham, Aviv
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wang, Cheng Lu
3
Wiedmann, Klaus-Peter
3
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Published in...
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The journal of consumer marketing
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,903
International journal of consumer studies
757
International journal of hospitality management
725
Psychology & marketing
656
Journal of the Japanese and international economies : an international journal ; JJIE
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Japan and the world economy : international journal of theory and policy
509
Asia Pacific journal of marketing and logistics
398
European journal of marketing : EJM
352
The journal of brand management : an international journal
348
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Applied economics
328
Journal of travel and tourism marketing
327
Technological forecasting & social change : an international journal
316
Journal of international consumer marketing
315
Tourism management : research, policies, practice
311
Journal of marketing management : MM
308
Journal of retailing
304
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
Cogent business & management
286
Journal of fashion marketing and management
286
Journal of consumer behaviour : an international research review
283
Journal of business ethics : JOBE
278
Journal of marketing
278
The international review of retail, distribution and consumer research
276
Japan labor review
274
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
271
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
257
Applied economics letters
249
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Source
All
ECONIS (ZBW)
679
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1
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10
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679
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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