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~isPartOf:"The journal of consumer marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Markenführung"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Consumer goods marketing
Markenführung
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
45
Markenimage
45
Brand
32
Markenartikel
32
Advertising effects
13
Beziehungsmarketing
13
Relationship marketing
13
Werbewirkung
13
Advertising
6
Austria
6
Brands
6
Werbung
6
Österreich
6
Advertising music
5
Deutschland
5
Germany
5
Handelsmarke
5
Personality psychology
5
Persönlichkeitspsychologie
5
Store brand
5
USA
5
United States
5
Werbemusik
5
Advertising planning
4
Bibliometrics
4
Bibliometrie
4
Brand extension
4
Brand loyalty
4
Branding
4
Einzelhandel
4
Markentransfer
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Social Web
4
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Undetermined
22
Type of publication
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Article
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
87
Conference paper
2
Konferenzbeitrag
2
Language
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English
60
German
27
Author
All
Strebinger, Andreas
4
Aurand, Timothy W.
2
Baumgarth, Carsten
2
Black, William C.
2
Esch, Franz-Rudolf
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Keusch, Florian
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Mayerhofer, Wolfgang
2
Poon, Patrick
2
Sullivan, Ursula Y.
2
Veloutsou, Cleopatra
2
Annen, Raphael
1
Astakhova, Marina
1
Baetzgen, Andreas
1
Ballhausen, Marcus
1
Bandyopadhyay, Subir
1
Baxter, Stacey
1
Bekmeier-Feuerhahn, Sigrid
1
Beneke, Justin
1
Bhaduri, Gargi
1
Bilgram, Volker
1
Block, Martin P.
1
Blumrodt, Jens
1
Boisvert, Jean
1
Brandstätter, Marion
1
Bruwer, Johan
1
Bryson, Douglas
1
Buil, Isabel
1
Burton, Suzan
1
Carsana, Laurence
1
Castaño, Raquel
1
Chan-Olmsted, Sylvia M.
1
Cho, Eunjoo
1
Chrysochou, Polymeros
1
Cobbs, Joe
1
Corneille, Olivier
1
Corsi, Armando
1
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Published in...
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The journal of consumer marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
579
The journal of brand management : an international journal
528
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
104
Industrial marketing management : the international journal for industrial and high-tech firms
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
101
Journal of marketing management : MM
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
69
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
62
Tourism management : research, policies, practice
62
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International journal of advertising : the review of marketing communications
60
International marketing review
60
Qualitative market research : an international journal
57
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
Journal of retailing
51
The marketing review
51
International journal of consumer studies
50
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ECONIS (ZBW)
87
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1
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1
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
2
Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul
;
Podobsky, Stepan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10011523189
Saved in:
3
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
4
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
5
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
6
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
7
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
8
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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