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~isPartOf:"The journal of consumer marketing"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Personality psychology"
~subject:"Satisfaction"
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Beziehungsmarketing
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Personality psychology
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Brand loyalty
4
Brand management
4
Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markentreue
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Relationship marketing
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Solem, Birgit Andrine Apenes
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Veloutsou, Cleopatra
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Wooldridge, Barbara Ross
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The journal of consumer marketing
Journal of retailing and consumer services
27
The journal of product & brand management
25
Journal of business research : JBR
23
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
6
European journal of marketing : EJM
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
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ECONIS (ZBW)
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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
2
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
3
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
4
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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