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~isPartOf:"The journal of consumer marketing"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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Brand equity
Consumer behaviour
Internationales Marketing
Brand management
52
Markenführung
52
Konsumentenverhalten
46
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
10
Werbewirkung
10
Brands
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising
4
Brand loyalty
4
Markentreue
4
USA
4
United States
4
Werbung
4
Advertising music
3
Brand extension
3
Brand personality
3
Branding
3
Confidence
3
Designation of origin
3
France
3
Frankreich
3
Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Markentransfer
3
Store brand
3
Vertrauen
3
Werbemusik
3
Bibliometrics
2
Bibliometrie
2
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22
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Article
49
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49
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49
Conference paper
2
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2
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English
49
Author
All
Aurand, Timothy W.
2
Black, William C.
2
Craton, Lincoln G.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Poon, Patrick
2
Sullivan, Ursula Y.
2
Astakhova, Marina
1
Bandyopadhyay, Subir
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Brandstätter, Marion
1
Bryson, Douglas
1
Buil, Isabel
1
Carsana, Laurence
1
Castaño, Raquel
1
Cho, Eunjoo
1
Chrysochou, Polymeros
1
Cobbs, Joe
1
Corneille, Olivier
1
Corsi, Armando
1
Craft, Stephen
1
Cui, Geng
1
Dash, Satya Bhushan
1
De Chernatony, Leslie
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Dwivedi, Abhishek
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Fetscherin, Marc
1
Fiore, Ann Marie
1
Flanagan, John
1
Flurry, Laura Ann
1
Foscht, Thomas
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
436
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
256
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
86
International journal of hospitality management
78
Journal of marketing communications
78
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
65
Journal of international consumer marketing
61
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
59
Journal of promotion management : innovations in planning and applied research
57
International marketing review
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
52
Journal of marketing
49
Journal of promotion management : JPM
49
Journal of global marketing
47
International journal of consumer studies
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of international marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
36
Journal of retailing
36
Journal of Islamic marketing
35
European journal of marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
The international review of retail, distribution and consumer research
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
49
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1
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
2
Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul
;
Podobsky, Stepan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10011523189
Saved in:
3
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
4
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
5
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
6
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
7
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
8
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
9
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
10
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
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